Neo Rodas

Neo Rodas, founded in 2016 in Vinhedo, São Paulo, is a prominent manufacturer of original equipment (OEM) aluminum wheels for the automotive industry, serving major vehicle assemblers across Brazil and Mercosul. The company inherited a traditional DNA from a historical wheel manufacturer, which previously produced wheels under the Rodão and Binno brands for the aftermarket and supplied wheels for Brazilian Stock Car. Neo Rodas specializes in high-quality and reliable aluminum wheels, offering comprehensive solutions including product development engineering, in-house tooling, and a complete laboratory for automotive wheel validation. The company collaborates with top market professionals to meet client needs from design to production, holding IATF 16999 and ISO 14001 certifications. Neo Rodas has achieved continuous growth, exceeding industry averages, and exports its products to various assemblers across South America, having produced millions of wheels since its inception.