A&T – Automation & Testing is an International Fair dedicated to Industry 4.0, which combines in a unique and specialized exhibition-training project, technologies for the automation of production with those for the accurate verification of products and processes. A&T was born in 2007 as a Fair dedicated to Tests and Measures in order to focus on quality and safety certification processes, while contributing to the spread of innovation culture towards the Italian industrial and scientific ecosystem. Today, the event is authoritatively recognized as a reference point for this specific sector. In 2015, A&T decided to invest in Industry 4.0 related technologies, in line with what was called the Calenda plan, integrating this part of innovation, especially necessary for SMEs, with the historical asset, that is Tests and Measures, increasing the attention and adherence of the industrial world and obtaining strong support from Institutions and Privileged Stakeholders. In 2020, the visitors in the three days of the event were over 16 thousand, including entrepreneurs, managers and experts in industrial technologies (+ 6% compared to 2019), more than 400 exhibitors from Italy and abroad. With a view to continuous evolution and innovation, A&T has chosen to renew its brand identity giving rise to a logo that best suited the two souls of the fair - Automation & Testing. Today, thanks to the growing reputation and authority gained by investing and involving large companies, SMEs and innovative Start-ups, the event is ready to offer the large B2B industrial, Italian and foreign, public unique and innovative ways of access and sharing, focused on technological transition and digitalization of industrial processes and training, upskilling and reskilling of 4.0 workers.