Direct Automation Pty Ltd sells a range of automation and industrial control products, including PLCs, sensors, pushbuttons, AC drives/motors, enclosures, and operator interfaces. The company is privately held and operates in the Pacific and Asian region, representing various reputable brands such as AutomationDirect.com, Koyo, Facts Engineering, WEG (switchgear), Kepware Technologies, EMA, Danfoss drives, and more.