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MORACELL s.r.o. is a prominent manufacturer of hygienic paper products in the Czech Republic, established in 2000. Operating under its own brand, Big Soft, the company has successfully expanded its market presence in Slovakia, Germany, Austria, Bulgaria, and the Baltic States. Emphasizing quality, innovation, and reliable deliveries, MORACELL has secured a stable position among significant suppliers in Central and Eastern Europe. In 2020, MORACELL s.r.o. became part of the VelvetCARE Group, a strategic move that integrated strategies and shared manufacturing, commercial, and innovation know-how. This collaboration opened new opportunities for investments and technological modernization, fostering sustainable growth. By 2025, the company plans to celebrate its 25th anniversary and will continue to invest in expanding its manufacturing and logistics capabilities to meet growing domestic and international demand. In 2024, the entire VelvetCARE Group was acquired by the financial fund Partners Group.